Digital product leadership

Digital products fail when they solve the company's problem. I build ones that solve the user's.

Twelve years shipping digital products people actually choose — in-car payments for Mercedes drivers, e-commerce across dozens of markets, and most recently a voluntary government app that 2M+ people chose for dealing with bureaucracy from their phone. Different industries. Same discipline.

Work with me See the proof first

CURRENTLY: HEAD OF PRODUCT — DIGITAL CITIZENSHIP PROGRAM · MILLIONS OF USERS

Sound familiar?

The problems I get called for

"We ship features, but users don't care."

The roadmap is full, velocity looks fine, and adoption is flat. Somewhere between strategy and sprint, the user's actual problem got lost — and nobody in the room can say what it was.

"Every decision takes three meetings and a steering committee."

Engineering, business, legal, leadership — everyone has a veto, nobody has the call. The product moves at the speed of the slowest stakeholder.

"We scaled the org, and delivery got slower."

More teams, more process, less shipping. Dependencies nobody owns, plannings that produce slides instead of commitments, and escalations throttling everything.

How I help

Three ways to bring me in

For products that lost the user — or never found them

Product Strategy & Discovery

I find the user problem worth solving and build the case for it: research with real users, data-driven prioritization, and a roadmap organized around what people are trying to get done — not around your org chart. Then I make it stick, so the loudest voice in the room stops being the strategy.

Reference result

Rebuilt a category nobody expected to love — government services — around real life events and user research. Result: 4.7★ from 2M+ users who had every reason to expect the opposite.

For organizations that need product leadership, not another consultant

Product Leadership — fractional or interim

I take ownership: vision, roadmap, team, delivery. Building and mentoring PM teams, installing discovery and KPIs, and shipping through complex stakeholder landscapes — from enterprise boards to government ministries. I've carried the pager, not just the slides.

Reference result

Built and led a team of 14 PMs/POs shipping 20+ services to millions of users, plus a B2B ecosystem of 200+ integrated partners including Revolut and Telekom.

For programs where scale broke delivery

Delivery at Scale

When 50 teams need to ship one product, coordination becomes the product. I've run delivery in automotive-grade environments where gates are contractual — and coached leadership to push decisions down instead of escalations up. SAFe fluent; dogma-free.

Reference result

Coordinated 5 Agile Release Trains, 50+ teams, 500+ engineers at Continental — delivering an AI-based autonomous parking system through its maturity gates toward series production.

Flagship proof

Winning users in the category nobody chooses by default

My current product is a national app for official matters — and it's voluntary. Citizens can always fall back on paper, offices, and legacy portals, so every user is a user we had to win. We competed the way consumer products do: life-event design, plain language, research over opinion. Millions chose it. The rating tells you why.

3M+

Downloads in 1.5 years

20+

Services shipped

200+

Partner integrations

4.7★

User rating — best state app in the country

European Public Sector Award — Good Practice (EPSA 2025–26) Festival of Innovation Awards 2026 — Singapore

Reference achievements

Different industries. Same discipline.

Consumer payments, global e-commerce, AI systems, national platforms — the badge changes, the job doesn't: find the user's problem, cut through the organization, ship.

National platform · 2024–now

Millions of users, startup-grade rating

Head of Product for the digital platform citizens use to identify themselves, sign documents, and handle official matters from their phone.

2M+ users, 4.7★, awarded in EU & Singapore

Continental · 2022–2024

500 engineers, one heartbeat

Delivery lead for an AI-based autonomous parking program — 5 release trains synchronized quarterly across multiple countries, toward series production.

Contractual maturity gates passed on schedule

Mercedes-Benz · 2019–2022

Global e-commerce & in-car payments

Product Owner on the global e-commerce platform across dozens of markets; earlier, delivery lead for Fuel & Pay — paying for fuel from the driver's seat.

Car Connectivity Award 2019 — readers' choice

Method

How an engagement works

STEP 1 — DIAGNOSE

Find where value dies

Two weeks with your users, teams, and data. I map what users are actually trying to do, where decisions stall, and where the product and the problem stopped talking to each other.

STEP 2 — ALIGN

One roadmap everyone can defend

Vision, priorities, and honest trade-offs on one page — negotiated with engineers and executives alike. Comfortable roadmaps are how products die quietly; we build the other kind.

STEP 3 — SHIP & TRANSFER

Deliver, measure, hand over

I install the practices — discovery, KPIs, feedback loops — and build the team that outlasts me. Success is when you don't need me anymore.

Credentials

PSPO II · Scrum.org PSM II · Scrum.org SAFe Agilist SAFe Advanced Scrum Master ASPICE Provisional Assessor · VDA Conference speaker — digital products & trust services

Next step

Tell me what's stuck.

Tell me what you're working on and where it's stuck — a product users don't love, a roadmap held hostage, a program that outgrew its delivery. I read every message myself and reply within a day. If it's worth a conversation, we'll set up a call from there.

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